What’s more, research shows that reviews can directly influence a shopper’s decision to purchase when displayed alongside product information — but, it’s not enough to simply have a lot of reviews. Consumers (and Google’s local SEO algorithm) look for specific elements within a review to aid them in their assessment of a local business. 

The Average Star Rating 

It should come as no surprise that 31% of consumers will only use a business that has 4.5+ stars.

The average star rating a local business has on a review platform is an important metric, as it speaks to the quality of the product or service being offered. 

Average ratings tend to appear very prominently at the top of a business profile, meaning it could be all too easy for a consumer to make a snap judgement about the quality of your local business if you have a low average rating. As review averages are based on a crowdsourced metric, a low average rating can paint a very bad picture of your business. 

A higher average rating immediately suggests that the consumer won’t be disappointed in their choice. It suggests that the business offers a great customer experience and high-quality products or services. 

Correspondingly, too many negative experiences result in a low average star rating, which indicates that the business perhaps doesn’t prioritize customer care or delivering value. Naturally, if you have a much lower star rating than a rival, a local consumer will question whether they should use your business and risk a bad experience or opt for the higher-rated alternative. 

Overall Review Sentiment: Positive or Negative

Much like the average star rating, the overall sentiment of a review (whether positive or negative) is an important factor that speaks to the quality of the consumer experience. 

Many review platforms provide a snippet of text from the review alongside the star rating, so having a positive overall sentiment can reinforce the impact of the star rating. 56% of consumers say a positive overall sentiment matters to them when reading a review, so this is an important factor to keep in mind. 

Authenticity 

Fake reviews remain a major concern for consumers and businesses. Misleading feedback can influence decisions and even lead to wasted money. With new regulations in place, fake reviews finally face scrutiny, with consumers expecting action from review sites and significant punishments for wrongdoers. In fact, 97% of consumers think businesses should face punishment for fake reviews.

We’ve been tracking whether consumers trust reviews as much as personal recommendations for over 15 years. While trust in reviews has fluctuated over time, it still sits at a significant 49% today. That means nearly half of consumers place as much trust in the views of strangers online as they do in the people they know, underlining just how influential reviews remain in the decision-making process.

Authenticity matters — not just for consumers to build those vital levels of trust, but to review platforms and search engines, too. While review site guidelines vary from site to site, they all regulate against fake reviews and most have policies in place to report fake reviews, including Google. 

Review Recency Matters, Too 

Given the proliferation of reviews, older reviews can easily be judged to be less relevant to local consumers, as they don’t speak to current local consumer experiences. Our research shows that 74% of consumers only care about reviews written in the last three months.

Many platforms also allow users to filter reviews to show the newest first, meaning it’s important to have a steady stream of new reviews being published for your business. 

Business Response to Reviews

Responding to reviews matters to consumers and Google alike, so this is a core component of building a strong review profile. Data shows that 89% of consumers expect business owners to respond to reviews, with 19% expecting a same-day response and 81% expecting a response within a week.

Google too makes it clear that responses are a core component of local business reviews, saying that responses from a business can help to build consumer trust. Review responses additionally form part of local search ranking signals and can impact search visibility. 

From a business perspective, responding to the review can allow you to give additional context to the comments, such as in the example below, and showcase your appreciation for your reviewer’s time and feedback. 

Reviews with Photos 

User-generated content such as imagery is proven to be an important aid for shoppers when deciding whether to go ahead with a purchase. As a multi-media format, it adds rich detail to text-based information and can help consumers visualize the experience they’re likely to receive. 

For local businesses with brick-and-mortar locations open to customers, such as bars and restaurants, images within reviews can be especially useful. 

This is underlined by data from 2022 confirming that 40% of local consumers consider images to be an important part of a review. 

Quantity of Reviews 

If you think of reviews as a form of crowdsourced recommendations, it’s easy to see why the number of reviews you have matters. Having just one or two reviews may not give a local consumer the level of confidence they need to choose your business, as it could be that there simply isn’t enough opinion there to base a decision on. 

By contrast, a large number of reviews demonstrates a broader depth of sentiment. This means that a strong average star rating from a large number of reviews can be taken as a measure that many people find your offering to be of good quality, thereby increasing trust. This is supported by data confirming that 47% of consumers won’t use a business that has fewer than 20 reviews.

Visibility Across a Number of Review Sites 

Having a good level of diversity in your review profile, with reviews across a number of different review sites, also matters. Google has always been the standout source for reviews, but in 2026, its share has dipped from 83% in 2025 to 71%. Video platforms are on the rise, with YouTube, Instagram, and TikTok all gaining traction. But the use of ChatGPT and other generative AI tools for local recommendations has grown rapidly, rising from 6% last year to 45% and becoming the third most popular source of business recommendations.

Not all consumers research businesses the same way, so maintaining a broad presence across multiple platforms ensures you aren’t invisible to potential customers.

• Diverse User Habits: If a consumer avoids Facebook but relies on Google, Yelp, or TripAdvisor, you need a footprint there to capture their attention.

• The Rise of AI and LLMs: Modern consumers are increasingly using Large Language Models (LLMs), such as ChatGPT or Gemini, to ask for recommendations. These AI models pull data from a wide variety of review aggregates to form their answers.

• The Risk of Silos: Focusing purely on one platform, like Facebook, creates a blind spot. You won’t just miss out on direct site traffic; you also risk being overlooked by AI discovery tools that prioritize businesses with a strong, multi-platform reputation.

Online reviews are critical to this decision-making process and are frequently referenced by consumers throughout this journey. BrightLocal’s research shows that more consumers than ever are reading reviews, with 97% of consumers saying they read reviews when researching local businesses.  

The good news is that most consumers are open to leaving a review if asked. The same research in 2025 found that the most successful ways to ask for reviews are via email, in person, through social media, and using SMS. Just 11% said they wouldn’t consider responding to any methods. 

Make it a priority to ask for feedback during all business transactions using the method that seems most appropriate for that particular customer.

Best Practices for Asking for Reviews

With that in mind, here are our recommendations on how to ask for reviews from your customers.

1. Be Polite When Asking for a Review

No matter the format you choose to communicate with your customers, you should begin by thanking the person for choosing your business. Keep your request polite and succinct and provide a link to your chosen review platform.

Let them know that their feedback is valued, helps you to improve your services, and end by thanking the individual for their time.

2. Let Reviewers Know How Long a Review Will Take

The last thing you want is to have someone abandon their review because they hadn’t realized just how much time it would take them to complete. Including an estimate of how long it will take to leave a review will ensure each reviewer goes into the platform knowing they’ll need to set aside a certain amount of time.

Some platforms ask for way more information than others, so if it’s the case that you have a more time-intensive review platform, such as Tripadvisor, add a second speedier option for time-poor reviewers to use instead, such as Yelp. 

3. Ask Specific Questions

Including specific questions within your review request can help your consumers to leave more detailed reviews.

For example, if you’re a bar owner, you could ask what the guest’s favorite drink on the menu was. You could even ask if there was a specific team member who deserves a shout-out. These prompts tease out very specific nuggets of information that add richness and depth to the review.

If you ask for a generic review, you’ll get generic responses. If you ask specific questions, your reviewers are much more likely to leave descriptive and keyword-rich reviews.

4. Don’t Wait Too Long Before Asking for a Review

Keep in mind that simply asking for a review may not always get you the results you want.

Reaching out to customers months after you’ve done business with them isn’t likely to bring you much success. Ensure you’re asking your customers for feedback immediately after the transaction or soon after in a follow-up email.

5. Get Your Team Involved

Your team can play a big role in building your review profile. Make sure employees understand why reviews are important to the business, and their part in getting more reviews.

At the same time, consider how you can make asking for reviews worthwhile by offering incentives, recognition, or friendly competitions to reward their efforts.

When employees get a shout-out in a review, take a moment to thank them. Recognizing team members not only motivates them but may also inspire other members of the team to join the drive for reviews.

@itsrosemarycarroll How does a small London restaurant have over 11,000 positive reviews?? One dedicated server over 14 years taking selfies with as many customers as possible. #london #travel #foodie ♬ original sound – itsrosemarycarroll

How to Ask for Reviews Using Different Tactics

Today’s consumers are used to communicating with businesses in a number of different ways, including on social media, in a text message or messaging app, via email, or in person. It’s beneficial to know how to ask for reviews through a number of different mediums as this gives you a range of tactics that you can deploy depending on the customer and the situation.

Ask for Reviews in Person or on the Phone

Asking for reviews in person or during a phone call may be the easiest and most convenient method for many businesses.

This can be achieved as easily as verbally asking your client to review you once the job is complete or the item has been purchased. 

In-person review request script

Phone review request script

Collect Reviews at the Point of Sale

If you’re not so comfortable asking outright, you could add a link or QR code to your invoice or cash register receipt, or display a poster that a customer can scan before leaving the premises to provide a review. 

Having a tablet at the side of the register that you can direct customers to after requesting a review, is a good way to ensure your in-person request leads to an actual review. 

If you have BrightLocal’s Reputation Manager and an NFC box at your location, you can connect the two to ask for reviews via NFC. 

Include a Review Request on Your Business Card or Print Materials

If you hand out business cards you can add a line requesting a review. Consider including an icon of your preferred review platform, a shortened link, or a QR code to make this simple for customers.

You can also include review requests on printed receipts and invoices with a QR code or link to your preferred review sites. 

Ask for Reviews on Your Website

Whether you’re already familiar with how to ask for reviews or you’re new to the task, having a page on your website that links to your review profiles with a clear call to action is a smart move. 

You can also showcase existing reviews on this page to build trust and give visitors a sense of the experiences others have had with your business.

To go even further, add links to your review platform profiles to your email signatures, order confirmation pages, and social media pages.

Our Google review link generator is a quick and easy way to do this for Google reviews.

Ask for Reviews by Email 

It’s quick, easy, and convenient to ask for reviews via email, especially if you automate the process by using a review management tool. 

The secret to writing a great email asking for a review is to KISS (Keep It Simple, Stupid). Your email should be short and succinct, personalized for the reader, and polite. 

Your email request should ideally come soon after the interaction with your business. Don’t be afraid to follow up a few days later if a consumer isn’t responsive to your first email.  

To get the best results when sending emails asking for reviews, you’ll first need to ensure you’re collecting up-to-date email addresses from consumers. Secondly, you need to have a solid template for review requests that your recipients find compelling enough to then take the desired action. 

Email Review Request Templates

The following templates cover a wide range of business and customer scenarios. They can be used as they are or personalized as required. 

Generic Review Request Email Example

Use this email template when you’re reaching out to a customer that you dealt with a while ago.

Email Review Request Template for a Recent Customer

This email is intended to be sent to a recent customer to gather their feedback while it’s still fresh in their mind.

Review Request Email Template for Hotels and Restaurants

If you’re in the hospitality business, use this email template to reach out to your guests after their visit or stay with you.

Service-area Business Review Email Template

If your business serves a specific area, this template offers an easy way to reach out. 

Medical Practitioner’s Template for Reviews

Suitable for doctors, dentists, and other medical professionals, this template for requesting reviews from patients is carefully worded to stress that there’s no need to share personal details and break HIPAA confidentiality rules. 

Ask for Reviews by SMS

If you have telephone contact information for your customers and consent to contact them, you can use SMS to request a review.

SMS text messaging is one of the most effective ways to reach consumers in marketing. On average, SMS messages are opened and responded to in less than two minutes, while it can take users up to 90 minutes to open an email.

SMS Review Request Template

Effective Ways to Get Customer Phone Numbers

If you want to make an SMS review request, first, you’ll need to actually convince people to sign up for your SMS marketing campaign. Most consumers aren’t going to give you their contact details unless they can see what is in it for them. 

There are a number of ways to offer value to users in exchange for a marketing opt-in:

• Sign-ups and purchases: Invite customers to opt in for SMS when they’re already engaged and excited during checkout or sign-up.
• Competitions and contests: Use social media giveaways to encourage people to subscribe to SMS updates in exchange for entry.
• Exclusive deals: Offer special discounts or perks available only to SMS subscribers to incentivize sign-ups.
• Business updates and service changes: Keep engaged customers informed about new features, upgrades, or important changes via SMS.
• In-store promotion: Display your SMS opt-in number in-store or online to raise awareness and encourage sign-ups on the spot.

Asking for Reviews Using BrightLocal’s Reputation Manager

Asking for reviews can be pretty time-consuming, especially if you have lots of customers, multiple locations, or several review sites to manage. 

Tools like BrightLocal’s Reputation Manager make it easier with personalized SMS and email review requests, as well as letting you link from anywhere with printed receipts, email footers, in-store signage and more. 

Here’s how to get started:

1. Log in or sign up for a BrightLocal account
2. Select or create a template: Choose an existing campaign template or set up a new one.
3. Choose feedback type: Decide between collecting internal feedback first (NPS, thumbs, or star ratings) before a public review, or asking for a public review directly.
4. Select review sites: Pick the platforms where you want to gather reviews.
5. Customize campaign appearance: Add your logo and set thresholds for positive feedback if using internal ratings.
6. Set notifications: Enter up to five email addresses to be notified about new reviews.
7. Send the campaign: Deliver to single or multiple recipients via email or SMS, or generate a shareable link to use in marketing materials.

How to Ask for Reviews on Review Sites 

The secret to success lies in being able to offer a variety of review platforms. If you only have Tripadvisor set up, or restrict customers to just Facebook Recommendations, the consumers that don’t have the relevant account or aren’t familiar with the platform could be discouraged from leaving a review. 

If you haven’t already, establish profiles on Facebook, Yelp, Google Business Profile and any niche online review sites that apply to your industry or that your competitors have a presence on.

Do keep in mind that the rules around soliciting reviews are different for each platform, and asking for reviews is actually against some sites’ terms of service. 

How to Ask for Google Reviews 

• Sign in to your Google Business Profile
• Click Ask for reviews
• Copy the review link or download the QR code to share directly with customers.

How to Request a Review on Facebook

• Share your review link: Send customers a direct link to your Facebook Business Page or use this URL format to open the review page: https://www.facebook.com/YourBusinessName/reviews/
• Promote your review link: Share it via email, SMS, or social media posts to encourage customers to leave feedback.

How to Get Reviews on Yelp 

Unlike most other review sites, Yelp simply does not allow businesses to ask for reviews. Yelp believes that asking for reviews can lead to biased ratings, and has been known to punish businesses by removing reviews and even banning listings. 

The best way to build a strong Yelp review profile is to focus on delivering excellent service and letting reviews happen naturally. Make your Yelp listing easy for customers to find by linking it on your website, emails, social media, and pop a Find Us On Yelp sticker on your window to encourage genuine reviews.

Rules on Asking for Reviews

Don’t ask for a five-star review! 

Many platforms have specific guidelines setting out what you can and can’t do when asking for reviews (with some completely against soliciting reviews from customers). What’s common for all review requests is that you shouldn’t specifically ask for a five-star rating (or another specific rating). Offering rewards only for positive reviews isn’t just frowned upon, it’s actually against US law!

Data Protection 

Many countries have data protection laws that govern how customer data, such as email addresses and phone numbers, can be collected and used for marketing. Before sending email or SMS review requests, make sure you have the proper permissions and comply with the relevant legislation in each region you operate.

In the US, regulations such as the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA) set rules around consent, identification, and opt-out options, with additional state-level laws in some areas. In the UK, this means following GDPR guidelines, including when contacting UK-based customers from abroad. 

Across regions and communication methods, the principles are similar:

• Obtain clear consent before sending marketing communications.
• Identify your business accurately in every message.
• Provide an easy way to opt out and act on these requests promptly.

Failing to follow these rules could lead to significant fines and legal action from unhappy customers. 

How to Get Consent for SMS Marketing

SMS marketing comes with its own set of complex rules and regulations, which vary by region and must be followed carefully to stay compliant. We’ve spelled out the key requirements in the table below to make them easier to understand.

Now it’s Time to Ask for Reviews! 

Asking customers for reviews is one of the simplest ways to build your business’s reputation and attract new clients. Whether it’s in person, by phone, via SMS review requests, or using an email template asking for reviews, making it easy for customers to share their experiences really works. Knowing how to request reviews on Google, how to ask for reviews on Facebook, and using tools like BrightLocal’s Reputation Manager can save time and boost results.

So it’s over to you: go forth and ask for reviews!

As SMS marketing has grown in popularity, so has awareness of privacy issues, with new legislation such as GDPR and the CAN-SPAM Act introduced in many countries to protect consumers’ privacy and restrict unwanted marketing via electronic communications such as text messaging. 

There are a lot of similarities between these rules in some areas, such as the requirement to obtain users’ express consent to send marketing communications, and to provide accurate contact details. However, the necessary steps to comply with regulations can also have their own quirks.

Failing to follow these rules could lead to significant fines and legal action from unhappy customers. Since these rules exist to protect people from unwanted marketing and privacy breaches, it is also likely to have a very negative impact on your Net Promoter Score. And improving NPS should be a focus of any great customer service team.

Effective Ways to Get Customer Phone Numbers

Wherever your business is operating, in addition to following the regulations you also need to actually convince people to sign up for your SMS marketing campaign. Most consumers aren’t going to give you their contact details unless they can see what is in it for them. 

There are a number of ways to offer value to users in exchange for a marketing opt-in:

Sign-Ups and Purchases

Users who are in the process of signing up or purchasing from your business are clearly interested in your products, so it is a great time to offer messages about future products and deals while their enthusiasm is still high.

Competitions and Contests

A social media contest or giveaway gives your audience a clear incentive to take action, by asking them to sign up for your SMS marketing in order to enter the contest.

67% of consumers are more likely to buy from a brand they follow on social media, so this can be a great way to attract attention to your SMS marketing campaign that translates into actual purchases. If you’re not sure how to create an effective social media contest, analyzing the competition can be a great place to start.

Exclusive Deals

By offering promotions and discounts which are only available to your SMS subscribers, frequent customers can be rewarded with exclusive offers. Your promotion doesn’t need to be anything extravagant either. Taco Bell was able to increase its mobile marketing subscribers by 13,000 people over 5 weeks simply by offering a free drink with food item purchases.

Business Updates and Service Changes

Customers who are engaged with your business might want to get updates about your business and changes that affect their services, such as new features, upgrades or extras.

In-Store Promotion

Many of your customers might not be aware that they can get discounts and updates via SMS. Providing a number that customers can text to opt in to marketing in your online or physical store can greatly increase awareness of your SMS marketing campaign.

Now that you’ve got some ideas about how to grow your SMS list, let’s move onto the legal stuff — how do you get consent to send SMSes to customers?

Use the links below to get to the information relevant to your market.

• How to Get Consent for SMS Marketing in the USA
• How to Get Consent for SMS Marketing in the UK
• How to Get Consent for SMS Marketing in Canada
• How to Get Consent for SMS Marketing in Australia

How to Get Consent for SMS Marketing in the USA

To send SMS marketing in the USA, you need to comply with rules set out in the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act. These regulations cover how and when you can contact people, and the correct way to obtain marketing opt-ins. It is important to remember that in addition to these federal regulations, there may be additional rules and requirements from state to state.

TCPA

The TCPA was primarily aimed at restricting cold calls and recorded voice messages, however, it introduces a few rules which also apply to SMS marketing:

Identification

Marketing must be sent using systems that identify the business sending the message and provide contact information, including the number used to send the message.

Privacy

Marketers cannot send marketing messages to consumers before 8am or after 9pm local time without their express consent. Some bulk text messaging providers, such as TextMagic, will automatically adjust your SMS marketing schedule to local time zones.

Additionally, all marketing must respect the National Do Not Call Registry, and maintain their own company-wide Do Not Call list. The best CRMs for small businesses can track and maintain your Do Not Call list across all contact methods.

CAN-SPAM

The CAN-SPAM Act covers all forms of commercial electronic messages, including SMS and email. It shares the same rules on identification and privacy as the TCPA, with the additional stipulation that messages must also include an accurate postal address for your business. 

The CAN-SPAM Act also introduces new rules concerning the proper disclosure of marketing opt-ins and the content of messages, as well as consumers’ rights to stop receiving marketing from you.

According to the CAN-SPAM Act, you can be held legally responsible if marketers working on your behalf are using non-compliant methods.

Opting In

You cannot send someone marketing messages without their express consent, even if you already have their contact details from a previous transaction. You need to obtain consent separately for each contact method – having permission to email someone does not mean you also have permission to call or text them.

Consent is not valid unless you clearly explained what kind of messages your recipient is agreeing to receive, and whether they are agreeing to a one-off message or recurring contacts from you.

Identification

All marketing messages must be clearly identified as advertising. Similarly, the subject line of your message should accurately reflect the message’s contents.

Opting Out

Every marketing message you send must contain clear instructions on how to stop receiving future messages. For SMS marketing, the easiest way to do this is to let consumers opt-out by replying ‘STOP’ to your text. Opt-out requests must be honored within 10 working days.

How to Get Consent for SMS Marketing in the UK

In the UK, the rules covering SMS marketing and other communication services are set out by the Privacy and Electronic Communications Regulations (PECR). Most of its rules only apply to unsolicited messages. An ‘unsolicited’ message is anything you send which is not a direct response to a specific customer request. This means that marketing messages are considered unsolicited even if you have the recipient’s express consent to send them. 

While similar in principle to US regulations, PECR gives more specific guidelines for SMS marketing compliance:

Identification

All marketing messages must include the name of your business, a contact number and a postal address. 

Opting In

When asking people to sign up for SMS marketing, it must be made obvious that they are agreeing to receive marketing messages. This information has to be displayed prominently, including it in your privacy policy or terms and conditions does not count.

To opt in to your marketing, users must make a clear positive action, such as ticking a checkbox in your sign up form. These options cannot be pre-selected or have opted in as the default setting. This is good practice even in countries where it is not a requirement. Pre-ticked opt-ins will only annoy customers and result in a high unsubscribe rate.

Opt-in pages must specifically name the business which will contact recipients — consent to receive marketing from ‘third parties’ or other vague terms is not valid.

Opting Out

People need to have an easy way to opt-out of your marketing messages at any time, ideally via a STOP message.

You cannot ask users to complete complex steps such as filling out forms in order to opt-out, and you are expected to honor any clear indication they want your marketing to stop, regardless of the contact method. Opt-out requests must be handled immediately, with confirmation sent to your recipient.

Record-Keeping

In the event of a dispute, you will need to have records proving your compliance with PECR. This includes keeping records of when your user opted in and what they opted into, as well as records of their opt-out requests.

How to Get Consent for SMS Marketing in Canada

Canada’s Anti-Spam Legislation (CASL) covers email and SMS marketing as well as some uses of social media. In addition to obtaining a consumer’s express consent to send them marketing messages, CASL rules also allow you to message people using implied consent under certain conditions

Implied Consent

You are allowed to send marketing messages to people you have a previous business connection with, for example, someone who made a purchase from your business and provided their contact details. This lasts for two years after your most recent transaction with a customer, after which you will need their express consent to continue sending marketing communications.

Identification

Every marketing message must include your business name, postal address, and an additional contact method. You are allowed to provide this information via a web link.

Opting In

To obtain someone’s express consent for SMS marketing, you must clearly state that they are signing up for marketing messages, and can’t include this permission as part of your privacy policy or other small print.

You also cannot use pre-checked boxes to make opting in the default option. Users need to sign up for marketing via their mobile device and must confirm their subscription after the initial request before you can start sending marketing.

Opting Out

Your SMS marketing must allow recipients to opt-out at any time through a one-step process such as sending a STOP message and also have to honor opt-out requests made through other contact methods.

Record-Keeping

If a recipient disputes giving you permission to message them, you need to have records showing what they agreed to and how you got their permission. A double opt-in system is a great way to ensure you have a record of opt-ins, while also reducing unintentional opt-ins. Similarly, you should also have records of opt-outs.

How to Get Consent for SMS Marketing in Australia

In Australia, SMS marketing is covered by the Spam Act 2003. Like CASL, it allows you to message recipients based on inferred consent, although the definition of this is very different. It also has rules covering the use of address-harvesting software.

Inferred Consent

Under the Spam Act, inferred consent is based on specific existing business relationships. If you have a user’s contact details, you can send them marketing messages which are relevant to their previous purchases or the interests they have expressed to you.

In addition to past purchases, consent can be inferred from subscriptions to your newsletter, signing up for an online service or membership of a loyalty club.

Marketing messages must be relevant to your existing relationship with a customer.

Address-Harvesting Software

Address-harvesting software, or scraping software, is used to collect contact details from online profiles and databases. The Spam Act bans the use of scraping software, and the use of contact details obtained by scraping software. 

Identification

All of your marketing texts must include your business name, contact details, and Australian Business Number (ABN). This information cannot change for at least 30 days after you send out marketing.

Opting In

Getting express consent to send SMS marketing requires your recipient to agree to receive marketing through a deliberate action such as ticking a checkbox.

Opting Out

All messages must also include a clear opt-out option, such as sending a STOP message. You can’t charge for use of an opt-out message and will have up to five working days to stop sending the user messages. You also cannot change your opt-out method for at least 30 days after sending a message.

Disclaimer: Please note that this advice is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.